Lumina from Obscura Digital

Sales Gallery Installation

Obscura provided Tishman Speyer with a creative technology solution for the LUMINA sales gallery in San Francisco, with a custom designed hardware and software system for an immersive projection platform to showcase what the panoramic view options are from different floors in the high-rise building, as well as different directions and vantage points (N, E, S, W, etc.)

Obscura partnered with Steelblue, who captured accurate panoramic views consisting of the San Francisco city skyline, the Bay Bridge, San Francisco Bay, as well as viewscapes transitioning from daytime to nighttime. Obscura was responsible for providing the required media specification that would allow the panoramic content to have the greatest impact in the physical installation.

This is one of the first times immersive simulation projection technologies have been used to support the real estate sales industry, and thus far Obscura’s technology innovation has led to LUMINA becoming the most successful sales gallery in San Francisco.

Obscura laser scanned the actual condo space to make an accurate 3D model. Obscura then built a simulated 3D environment in order to projection map the curved surface area that is 72 feet long and 10 feet high. Twenty projectors are used to illuminate the interactive wall installation equipped with a custom show system designed by Obscura, enabling users to play and interact with media content via mobile devices such as an iPad. Mobile devices can send messages to the interactive wall and it updates the visual media content, in addition to controlling the lights in the room.

Client: Tishman Speyer

LUMINA Showroom Location: 289 Main St, San Francisco, CA 94105