Trendy Parties 2014: Battersea projection mapping show

On 30th April 2014, Battersea Power Station Development Company and Mission organised their inaugural annual party  to celebrate sharpish building’s ongoing development and communicate its future audience.

This station was designed by Sir Giles Gilbert Scott in the 1930s. And now it was the perfect setting for a one-off Elton John performance. Coloured lights illuminated the building’s giant chimneys during Elton’s electrifying performance of all his classics.

Earlier in the night, Tom Odell warmed up the crowd playing favourites from his debut album, Long Way Down, while guests sipped on Veuve Clicquot and tucked into treats from top London restaurants L’Anima, Benares, Brindisa and Caravan. The perfect way to fuel up for a night of dancing and singing along with the Rocket Man!

And what will we see the next year? The Battersea Company keeps everything in secret.

Battersea Power Station Development Company invited Drive to create an awe-inspiring visual experience to raise awareness for the iconic buildings spectacular redevelopment.

Drive utilised the very latest technologies and innovations to seamlessly integrate Battersea’s annual party and celebrate the buildings past, present and future with a multidimensional, silent, projection mapping show.

In front of an audience of thousands of headphone-clad guests Battersea Power Station came to life thanks to 360,000 lumens of light and inspiring, immersive visuals.

ABOUT DRIVE:

Drive creates events and experiences with impact that deliver your objectives and leave an impression that lasts way beyond the event, whether we’re mapping an iconic building and live-streaming to Facebook, or launching a new product that makes the Guinness Book of Records and gets a million hits online. We work in partnership with other agencies, and direct with brands to deliver exceptional brand experiences, digital productions, videomapping; 3D and 4D projection; motion graphics; film; pop-ups, virals, fund-raisers and product launches. We strive to create something that’s never been seen before, because our client needs are as individual as we are. More info here.